> ## Documentation Index
> Fetch the complete documentation index at: https://anchors.in/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# Create a Campaign
> A step-by-step walkthrough of the campaign creation flow on anchors — from naming your campaign to reviewing everything before it goes live.
Creating a campaign on anchors follows a 5-step flow. Each step builds on the previous one, so work through them in order. This page walks you through what each step asks for and where to pay close attention.
**On the Free Trial?** You can walk through the entire campaign creation flow, explore all features, and save your campaign as a draft, no credit card needed and when you're ready to activate and go live.
***
## Starting a New Campaign
From your dashboard, click **Create Campaign** in the left sidebar. A popup will appear asking for two things:
* **Campaign name**, this is for your internal reference only. Use something you'll recognise later, like "Product Launch July" or "Brand Awareness Q3".
* **Description**, optional. Useful if multiple people on your team are managing campaigns.
Click **Continue** to enter the campaign creation flow.
***
## Step 1: Campaign Info
This step sets the direction for your entire campaign. What you enter here tells the platform what kind of campaign you're running and who it's for.
**Campaign goal**
Pick the one goal that best describes what you want from this campaign.
| Goal | When to use it |
| --------------- | --------------------------------------------------------------- |
| Awareness | You want as many relevant people as possible to see your brand |
| Traffic | You want people to click through to a page or product |
| Engagement | You want comments, shares, and conversation around your content |
| Audience growth | You want your brand's LinkedIn following to grow |
| Product launch | You're introducing something new and want fast attention |
**Measured metric**
Choose between **Member Reach** (unique people who saw the post) or **Impressions** (total views including repeat views). For most campaigns, member reach is the more meaningful metric.
**Business type**
This directly affects which creators the algorithm matches you with.
| Type | What it means |
| ---- | -------------------------------------------------------- |
| B2B | You're selling to other businesses |
| B2C | You're selling to individual consumers |
| D2C | You sell directly to consumers, without retail middlemen |
**Budget and dates**
Set a minimum and maximum budget. The algorithm uses this range to decide how many creators can be included and at what tier.
For dates, set a start date (earliest any creator should post) and an end date (when the campaign window closes).
Keep at least 5–7 days between your start and end date. If all creators post on the same day, it looks like a coordinated bulk push and hurts engagement. Spread posts across a few days, it feels more organic and performs better.
***
## Step 2: Influencer Criteria
This is the most important step in the whole flow. What you set here determines which creators the platform surfaces. Spend time here — it directly impacts your campaign results.
**Creator filters**
| Filter | What it does | Watch out for |
| ------------------- | ------------------------------------------------------- | ------------------------------------------------ |
| Follower range | Sets the creator tier | Wider range = more options but varied pricing |
| Gender | Filters by creator gender | Only use this if your product genuinely needs it |
| Past collaborations | Filters creators who have or haven't worked with brands | New-to-collab creators often feel more authentic |
| Post format | Text only, or text with image | Match this to what your brief will ask for |
| Content category | What the creator usually posts about | Most important filter for content relevance |
| Creator location | Country, state, city | Use for regional or language-specific campaigns |
**Audience filters**
This is where LinkedIn influencer marketing earns its value. You're not just picking a creator — you're picking the audience behind them.
| Filter | What it does |
| ----------------- | -------------------------------------------------------------- |
| Job roles | The professional roles you want to reach |
| Seniority | Entry level, manager, director, CXO — match this to your buyer |
| Audience location | Where the creator's audience is based |
Don't skip audience filters. A creator with 40,000 followers could have an audience that's mostly students or people outside your target market. The only way to know is to set audience filters and check the data before selecting.
**Campaign Outline panel**
On the right side of the screen, a live **Campaign Outline** panel shows you estimated reach, expected spend, and how many creators match your current filters. Click **Refresh** after changing filters to update the estimate.
Before moving to the next step, anchors shows you a summary popup with the current campaign estimate — projected spend, estimated reach, and number of matching creators. This is a checkpoint, not a commitment. If anything looks off, close the popup and adjust your criteria. Click **Confirm** to proceed to creator selection.
***
## Step 3: Select Influencers
Here, you select the recommended creator and decide who goes into your campaign. You can work in two modes:
* **AI Mode**: the platform recommends creators ranked by how well they match your campaign
* **Manual Mode**: you apply advanced filters and build the list yourself
Each creator card shows their profile, follower count, average engagement rate, content categories, and past collaboration count. A recommendation strip explains why they were suggested.
Before selecting any creator, click **View Detailed Insights**. This opens the full audience breakdown by job title, seniority, industry, and location. This is the data that actually tells you if the creator is right for your campaign; don't skip it.
**Actions on each card**
| Action | What it does |
| --------------------- | ------------------------------------------------ |
| Select | Adds the creator to your campaign |
| Ignore | Removes them from the list |
| Add Note | Saves an internal note visible only to your team |
| Check why we selected | Opens the match logic for that creator |
**Manual mode filters** (not available in AI mode)
* **Badge** — creator quality markers on the platform
* **Average likes** — filter by expected traction per post
* **Years of experience** — how long they've been creating content
* **Company tier** — the kind of companies they're associated with
* **Collaborated with (included)** — find creators who've worked with specific brands
* **Collaborated with (excluded)** — filter out creators who've worked with competitors
Use the **Suggested**, **Selected**, and **Previously Suggested** tabs to stay organised. If you're comparing many creators, add notes as you go so you don't lose context.
> You can always access those creators via - Dashboard > My influencers > Selected Influencers
***
## Step 4: Product Details & Deliverables
This step is split into two parts: product details and the campaign brief.
**Product details**
| Field | What to enter |
| -------------------- | ---------------------------------------------------------- |
| Product/service name | The exact name of what you're promoting |
| About the product | Full description, value proposition, use case, and context |
| Reference link | A URL where creators can learn more or verify details |
**Content creation mode**
Decide who writes the post.
| Mode | Best for |
| -------------------------- | ----------------------------------------------------------- |
| Brand provides content | Campaigns where exact messaging or compliance matters |
| Influencer creates content | Campaigns where authenticity and a native feel matters more |
If you go with brand-provided content and send the same copy to every creator, posts will look identical — one of the most common ways a campaign looks obviously paid. Even with brand content, let creators adapt the wording slightly.
**Writing the brief**
You can write the brief manually or use anchors AI to generate one from your product details. The AI brief includes a suggested post angle, key talking points, and content guidelines tailored to the creator's style and audience. Always review it before sending.
Manual brief fields:
| Field | What to include |
| ------------------- | -------------------------------------------------------------------------------- |
| Assign influencers | Choose which creators receive this brief |
| Post format | Text, or text with image |
| Campaign brief | The story, angle, key product points, and what the post should communicate |
| Campaign guidelines | Dos and don'ts, tone, mandatory mentions, legal restrictions |
| Images / assets | Product photos or visuals the creator can use |
| UTM link | Add if you're tracking clicks (note: links can reduce organic reach on LinkedIn) |
You can create multiple briefs within the same campaign — useful when different creators need a different angle on the same product. **Reuse from Previous** lets you pull in brief content from a past campaign instead of writing from scratch.
***
## Step 5: Review Details
The final step before activation. Everything is pulled together here so you can check it all in one place.
Go through each section:
**Campaign Info** — goal, measured metric, platform, industry, business type, budget, and campaign dates.
**Audience Criteria** — job roles, seniority levels, and locations. If this is empty, your campaign will reach a broad audience with no professional targeting applied.
**Influencer Criteria** — creator filters: follower range, content category, post format, and location.
**Product Details** — product name, reference link, and description. This is what creators will use to understand your product before writing.
**Campaign Requirement** — the final brief and guidelines assigned to each creator. Read it as a creator would. Does it give them enough to write a good post?
On the right side, the **Campaign Outline panel** shows your final estimated reach, creator count, and expected spend. Click **Check Latest Outline** to refresh if you made any changes.
When everything looks right, click **Activate Campaign** to move to payment and launch.
***
## Next Steps
Payment, credits, checkout, and what happens the moment your campaign goes live.
How to review influencer drafts, suggest changes, approve content, and set live dates.