> ## Documentation Index
> Fetch the complete documentation index at: https://anchors.in/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# What is anchors?

> The fastest way to run LinkedIn influencer marketing campaigns — without talking to a single creator.

<img src="https://www.anchors.in/og-image.png" alt="Anchors — LinkedIn Influencer Marketing Platform" style={{ borderRadius: '12px', marginBottom: '24px' }} />

## LinkedIn influencer marketing, on autopilot

Running an influencer campaign on LinkedIn used to mean weeks of back-and-forth — sourcing creators, negotiating prices, chasing briefs, and guessing at ROI. **anchors** remove all of that.

anchors is a platform that lets any brand, regardless of size or budget, launch a LinkedIn influencer campaign end to end, without ever talking directly to an influencer.

<CardGroup cols={2}>
  <Card title="Launch in 24 hours" icon="rocket">
    From campaign setup to influencers going live — the entire process takes less than a day.
  </Card>

  <Card title="Know ROI before you pay" icon="chart-line">
    See your estimated reach and influencer count before committing any budget.
  </Card>

  <Card title="100% accurate data" icon="database">
    All influencer data is pulled directly from LinkedIn. No screenshots. No manipulation.
  </Card>

  <Card title="Fully automated" icon="bolt">
    Influencer selection, brief creation, approvals, and reporting, handled by the system.
  </Card>
</CardGroup>

***

## How it works for brands

You bring three things. anchors does the rest.

<Steps>
  <Step title="Share your campaign details">
    Enter your domain, product details, and budget. The algorithm immediately selects the right influencers within your budget and tells you the expected reach, before you pay anything.
  </Step>

  <Step title="Review and confirm">
    See exactly how many influencers fit your criteria, what the estimated reach is, and what it will cost. Confirm only when you're ready.
  </Step>

  <Step title="AI builds the briefs">
    anchors automatically generates personalised campaign briefs for every selected creator. No writing, no back-and-forth.
  </Step>

  <Step title="Campaign goes live">
    Influencers accept, submit drafts, you approve, and posts go live on your schedule. Track everything in real time from your dashboard.
  </Step>
</Steps>

***

## Why LinkedIn influencer marketing?

LinkedIn is the only platform where the audience is defined by profession. A post from the right creator reaches founders, decision-makers, HR leaders, or finance professionals — not a random mix of consumers.

<Note>
  LinkedIn influencer marketing is particularly effective for B2B brands, SaaS products, HR tech, BFSI, and any category where reaching professionals by role or seniority matters.
</Note>

Unlike Instagram or YouTube, LinkedIn content is searchable, has a longer shelf life, and carries higher audience trust. A genuine creator recommendation on LinkedIn carries significantly more weight than a branded post.

***

## What makes anchors different

Most influencer campaigns fail because of three reasons — bad data, slow execution, and no visibility on ROI. anchors is built to solve all three.

| Problem                             | How anchors solves it                                                |
| ----------------------------------- | -------------------------------------------------------------------- |
| Fake or manipulated impression data | Data pulled directly from LinkedIn — no screenshots, no manual entry |
| Campaigns take weeks to go live     | Influencers are pre-onboarded; campaigns can go live in 6–24 hours   |
| No way to predict ROI upfront       | Estimated reach and influencer count shown before any payment        |
| Hard to scale beyond 5–10 creators  | Platform handles 100+ influencers in the same time as 5              |
| Agencies take 30–75% hidden cuts    | Direct platform model, no agency markups                             |

***

## Who anchors is built for

<CardGroup cols={3}>
  <Card title="Startups & Scale-ups" icon="seedling">
    Run your first structured influencer campaign without an agency or a big team.
  </Card>

  <Card title="Growth & Marketing Teams" icon="users">
    Launch campaigns at scale with full data visibility and zero operational overhead.
  </Card>

  <Card title="D2C & B2B Brands" icon="building">
    Reach the exact professional audience that matters for your category.
  </Card>
</CardGroup>

***

## Ready to start?

<CardGroup cols={2}>
  <Card title="Quickstart, Launch your first campaign" icon="play" href="/docs/getting-started/quickstart">
    Get your first campaign live in under 24 hours. Step-by-step.
  </Card>

  <Card title="Account setup & onboarding" icon="gear" href="/docs/getting-started/onboarding">
    Set up your brand account, choose a plan, and get ready to launch.
  </Card>
</CardGroup>
