> ## Documentation Index
> Fetch the complete documentation index at: https://anchors.in/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# Track Performance
> How to read your campaign performance data on anchors, what each metric means, and why the data you get here is different from what agencies provide.
Once your creators go live, anchors starts pulling performance data directly from LinkedIn. This page explains what you can track, what the numbers actually mean, and how to use the data to make better decisions for future campaigns.
Performance data becomes available as soon as a creator's post goes live. Some metrics like impressions appear quickly. Others like detailed audience breakdowns may take a short time to sync depending on LinkedIn's data refresh cycle.
***
## Getting to your live campaign
Open **All Campaigns** from the left sidebar and click the **Live** tab. Every active campaign is listed here.
Each row shows:
| Column | What it tells you |
| -------------------- | ----------------------------------------- |
| Campaign name | The name you set during creation |
| Campaign ID | Unique reference for the campaign |
| Start date | When the campaign window opened |
| Budget | Total amount paid for this campaign |
| Expected impressions | Estimated reach set at campaign creation |
| Accepted influencers | How many creators confirmed participation |
| Status | Live, pending, or completed |
Click **Check Performance** on any campaign to open the live dashboard.
***
## Campaign performance dashboard
The dashboard gives you an instant read on how the campaign is doing across all creators combined.
### Overall summary metrics
| Metric | What it means |
| ------------------ | ------------------------------------------------------------------ |
| Total impressions | Total number of times the posts have been seen across all creators |
| Total likes | Combined likes across all creator posts |
| Total comments | Combined comments across all posts |
| Average engagement | Average engagement rate across all creators in this campaign |
| Last sync time | When anchors last pulled fresh data from LinkedIn |
These numbers update automatically as LinkedIn syncs data. The last sync time tells you how current the numbers are.
### Influencers live
Shows how many of your selected creators have posts live at this moment. If this number is lower than your total creator count, some posts are still pending approval or their live date has not arrived yet.
### Budget utilisation
Shows how much of your campaign budget has been used versus what remains. This connects spend to performance so you can see the cost per result at a glance, not just total spend.
***
## Daily and weekly views
Switch between **Daily View** and **Weekly View** using the toggle above the performance charts.
| View | When to use it |
| ------ | ------------------------------------------------------------------------------------------------------------------- |
| Daily | Check if a specific day's posts performed better or worse. Useful during an active campaign to catch early signals. |
| Weekly | See the broader trend across the campaign window. Better for spotting whether momentum is building or dropping off. |
### Impressions overview chart
Shows impressions over time as a trend line. Look for:
* Spikes on specific days — usually the day a high-performing creator posted
* Gradual growth — sign of good content getting shared and surfaced by LinkedIn
* Flat lines — could mean posts went live but are not getting traction
### Engagement metrics chart
Separate trend lines for likes, comments, and clicks. Comments are the most valuable signal here. A post with high likes but low comments reached people but did not move them. A post with strong comments means the content actually started a conversation.
On LinkedIn, comments from the right audience are worth more than raw impressions. A post with 200 comments from founders and CTOs delivers more business value than a post with 50,000 impressions and 40 likes.
***
## Creator-level performance table
Below the charts, every creator in your campaign is listed individually. This is where you compare creator performance side by side.
| Column | What it tells you |
| ------------ | ----------------------------------------- |
| Influencer | Creator name and profile |
| Posted on | The date their post went live |
| Impressions | How many times their post was seen |
| Likes | Total likes on their post |
| Comments | Total comments on their post |
| Reposts | How many times the post was reshared |
| Link clicks | Clicks on any link included in the post |
| Status | Whether the post is live or still pending |
| View Details | Expand the row for post-level detail |
Click **View Details** on any creator row to expand it into a deeper view.
***
## Post-level detail view
Expanding a creator row opens their individual post performance alongside a preview of the actual content.
This view shows:
* The actual post content as it appears on LinkedIn
* Creator identity and posting context
* Individual post metrics: impressions, likes, comments, reposts, link clicks
* Last sync times for impressions and engagement separately
### Data sync
Each metric has its own sync timestamp:
| Sync type | What it covers |
| ---------------------------- | ---------------------------------------------- |
| Last Impression Sync | When reach data was last updated from LinkedIn |
| Last Likes and Comments Sync | When engagement data was last pulled |
If a metric shows as pending, it means LinkedIn has not yet made that data available for sync. It will update automatically in the next cycle.
Use **Sync Now** if you want to manually trigger a fresh pull for likes and comments. This is useful when a post is getting active engagement and you want real-time numbers rather than waiting for the scheduled sync.
***
## Advanced metrics and why they matter
Most agencies give you two numbers at the end of a campaign: total impressions and engagement rate. Both are surface-level and neither tells you much about whether the campaign actually worked.
anchors gives you significantly more. Here is what the advanced data covers and why each piece matters.
| Metric | What it tells you | Why it matters |
| -------------------------- | ------------------------------------------ | ---------------------------------------------------------------------------------------------------------------- |
| Impressions by creator | Each creator's individual reach | Tells you which creators actually drove visibility and which underdelivered |
| Engagement rate by creator | How much each creator's audience responded | A creator with lower reach but higher ER is often more valuable than a high-reach creator with passive followers |
| Comments | Volume of audience response | Comments signal genuine interest. Likes are passive. Comments mean someone stopped and responded. |
| Reposts | How many people reshared the content | Reposts extend reach organically beyond the creator's own followers at no extra cost |
| Link clicks | Traffic driven from the campaign | The only metric that connects influencer activity directly to your website or landing page |
| Budget utilisation | Spend vs remaining budget | Lets you see cost per impression, cost per engagement, and whether the campaign was efficient |
| Data sync timestamp | When numbers were last updated | Agencies give you numbers with no audit trail. anchors shows you exactly when every data point was pulled. |
### Why agencies can not give you this
When you run a campaign through an agency, the data you receive at the end is whatever the creator chose to screenshot and send. The agency passes it along. Nobody verifies it.
anchors pulls data directly from LinkedIn through creators who have connected their accounts to the platform. There is no screenshot involved, no manual entry, and no opportunity for the numbers to be adjusted before they reach you.
This is why the same campaign run through anchors and through an agency will show different data quality. The reach numbers might look similar on paper. The difference is that on anchors you know the numbers are real.
***
## What to look at during an active campaign
If your campaign is still running, use the performance dashboard to make decisions in real time rather than waiting until the end.
Check the creator table daily during the campaign. If one creator is generating significantly more comments and engagement than others, note their profile for future campaigns. If another is underperforming compared to their estimated reach, factor that into how you weight their data in your final report.
High impressions with low comments often means the content reached people but did not resonate. If this is happening across multiple creators, the brief may need to be adjusted for future campaigns. The audience breakdown in the AI Analysis Report will tell you more about who exactly was reached.
If you included a UTM link, check which creators drove the most clicks. This is the clearest connection between influencer content and actual website behaviour. A creator who drove fewer impressions but more clicks is often more valuable for performance-led campaigns than one with high reach and no clicks.
Check how much budget has been used relative to how much of the campaign has run. If spend is high but engagement is low, that tells you something about creator fit or brief quality that you can fix in the next campaign.
***
## After the campaign ends
Once all posts are live and the campaign window closes, the performance data stays accessible in your dashboard. You can check it any time.
For a deeper read on what the campaign actually delivered, including comment sentiment, who engaged, purchase intent signals, and creator-wise intelligence, go to the AI Analysis Report.
The full post-campaign breakdown. Comment sentiment, audience demographics, purchase intent, and creator comparison.
Save top-performing creators from this campaign to your influencer list for future use, & can access from the dashboard