Create a Campaign

Creating a campaign on anchors follows a 5-step flow. Each step builds on the previous one, so work through them in order. This page walks you through what each step asks for and where to pay close attention.

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Starting a New Campaign

From your dashboard, click Create Campaign in the left sidebar. A popup will appear asking for two things:

• Campaign name, this is for your internal reference only. Use something you’ll recognise later, like “Product Launch July” or “Brand Awareness Q3”.
• Description, optional. Useful if multiple people on your team are managing campaigns.

Click Continue to enter the campaign creation flow.

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Step 1: Campaign Info

This step sets the direction for your entire campaign. What you enter here tells the platform what kind of campaign you’re running and who it’s for. Campaign goal Pick the one goal that best describes what you want from this campaign. Measured metric Choose between Member Reach (unique people who saw the post) or Impressions (total views including repeat views). For most campaigns, member reach is the more meaningful metric. Business type This directly affects which creators the algorithm matches you with. Budget and dates Set a minimum and maximum budget. The algorithm uses this range to decide how many creators can be included and at what tier. For dates, set a start date (earliest any creator should post) and an end date (when the campaign window closes).

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Step 2: Influencer Criteria

This is the most important step in the whole flow. What you set here determines which creators the platform surfaces. Spend time here — it directly impacts your campaign results. Creator filters Audience filters This is where LinkedIn influencer marketing earns its value. You’re not just picking a creator — you’re picking the audience behind them. Campaign Outline panel On the right side of the screen, a live Campaign Outline panel shows you estimated reach, expected spend, and how many creators match your current filters. Click Refresh after changing filters to update the estimate.

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Step 3: Select Influencers

Here, you select the recommended creator and decide who goes into your campaign. You can work in two modes:

• AI Mode: the platform recommends creators ranked by how well they match your campaign
• Manual Mode: you apply advanced filters and build the list yourself

Each creator card shows their profile, follower count, average engagement rate, content categories, and past collaboration count. A recommendation strip explains why they were suggested. Actions on each card Manual mode filters (not available in AI mode)

• Badge — creator quality markers on the platform
• Average likes — filter by expected traction per post
• Years of experience — how long they’ve been creating content
• Company tier — the kind of companies they’re associated with
• Collaborated with (included) — find creators who’ve worked with specific brands
• Collaborated with (excluded) — filter out creators who’ve worked with competitors

Use the Suggested, Selected, and Previously Suggested tabs to stay organised. If you’re comparing many creators, add notes as you go so you don’t lose context.

You can always access those creators via - Dashboard > My influencers > Selected Influencers

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Step 4: Product Details & Deliverables

This step is split into two parts: product details and the campaign brief. Product details Content creation mode Decide who writes the post. Writing the brief You can write the brief manually or use anchors AI to generate one from your product details. The AI brief includes a suggested post angle, key talking points, and content guidelines tailored to the creator’s style and audience. Always review it before sending. Manual brief fields: You can create multiple briefs within the same campaign — useful when different creators need a different angle on the same product. Reuse from Previous lets you pull in brief content from a past campaign instead of writing from scratch.

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Step 5: Review Details

The final step before activation. Everything is pulled together here so you can check it all in one place. Go through each section: Campaign Info — goal, measured metric, platform, industry, business type, budget, and campaign dates. Audience Criteria — job roles, seniority levels, and locations. If this is empty, your campaign will reach a broad audience with no professional targeting applied. Influencer Criteria — creator filters: follower range, content category, post format, and location. Product Details — product name, reference link, and description. This is what creators will use to understand your product before writing. Campaign Requirement — the final brief and guidelines assigned to each creator. Read it as a creator would. Does it give them enough to write a good post? On the right side, the Campaign Outline panel shows your final estimated reach, creator count, and expected spend. Click Check Latest Outline to refresh if you made any changes. When everything looks right, click Activate Campaign to move to payment and launch.

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Next Steps