Create Media Kit
Overview
The Media Kit is a creator’s professional profile on Anchors. It consolidates your audience data, past collaborations, pricing, and monetisation details into a single shareable page that brands use to evaluate you for campaigns. A complete media kit makes you discoverable on the platform and gives brands the information they need to reach out without back-and-forth.Location
Dashboard → Left Sidebar → Build Media Kit Expanding “Build Media Kit” reveals five sections:- Personal Information
- Audience Info
- Collab Portfolio
- Monetisation Expertise
- Control Your Pricing
When to Use
- You are setting up your Anchors profile for the first time
- You want to become discoverable to brands on the platform
- You need a shareable link to include in your social bios or outreach
- You have completed new collaborations or updated your pricing and need to refresh your profile
Steps to Create a Media Kit
Step 1 — Open the Media Kit Builder
From your dashboard, click “Build Media Kit” in the left sidebar. This expands the five-section builder.Step 2 — Complete Personal Information
Fill in your basic profile details. This is what brands see first.Step 3 — Add Audience Info
Add every platform where you have an audience. You can add multiple entries.Step 4 — Add Collab Portfolio
List past brand collaborations with post links and campaign goals.Step 5 — Fill in Monetisation Expertise
Add platforms where you monetise your audience and select the methods you use.Step 6 — Set Your Pricing
Define your per-post rates, bundles, and packages. Indicate if you accept barter or negotiation.Step 7 — Publish Your Media Kit
Once all sections are complete, your media kit goes live. You receive a public profile link.Sections Explained
Section 1 — Personal Information
Purpose: Establishes identity and first impression. The headline is the most important field — it determines how brands categorize you.
Section 2 — Audience Info
Purpose: Tells brands where their campaign will be visible and how large the reach is. Multiple entries are supported — add every platform where you have a meaningful audience.
Section 3 — Collab Portfolio
Purpose: Acts as proof of work. Brands use this to assess your experience, content quality, and the types of campaigns you’ve handled.
Section 4 — Monetisation Expertise
Purpose: Signals to brands that your audience is engaged and willing to take action — not just passive followers.
Section 5 — Control Your Pricing
Purpose: Removes ambiguity for brands evaluating cost. Structured pricing leads to faster decisions and more inbound inquiries.
Actions
Save Each section saves independently. Progress is retained as you move between sections. Publish Available once all five sections are complete. Publishing makes your profile publicly visible and generates your shareable link. Preview Allows you to see how your media kit appears to a brand before publishing. Share Copies your public profile URL for use in social bios, emails, or outreach.Output
When your media kit is published:- You receive a public profile URL unique to your account
- The profile is indexed and discoverable by brands searching on Anchors
- Brands visiting your link see:
- Your headline, photo, and social links
- Audience size and platforms
- Collab portfolio with post links and campaign goals
- Monetisation methods and paid audience size
- Pricing structure and deal preferences
Best Practices
- Write a niche-specific headline, not a generic job title
- Add all platforms under Audience Info, even smaller ones
- Always include working post links in the Collab Portfolio
- Select accurate campaign goals — this affects how you are matched with brands
- Set a pricing range rather than leaving it blank
- Use monthly bundles to increase average deal size
- Revisit and update your media kit after each new collaboration
Common Mistakes
- Leaving one or more sections incomplete — partial profiles appear lower in discovery
- Using a generic headline such as “Content Creator” or “Digital Marketer”
- Adding a company name in Collab Portfolio without linking to the actual post
- Entering only one audience source when you have an active presence on multiple platforms
- Leaving pricing entirely blank — this reduces inbound from brands who filter by budget
- Selecting all campaign goals regardless of relevance — inaccurate tagging reduces match quality
- Not publishing after filling in all sections — the profile remains hidden until explicitly published
Notes
- All five sections must be completed before the Publish action becomes available.
- Audience info supports multiple entries with no stated upper limit — add all relevant platforms.
- Pricing fields accept ranges (min and max), not single fixed values.
- The barter and negotiation toggles are visible to brands on your public profile.
- Your public link remains active and unchanged after subsequent edits.
- Changes made after publishing take effect immediately on your live profile.