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Documentation Index

Fetch the complete documentation index at: https://anchors.in/docs/llms.txt

Use this file to discover all available pages before exploring further.

Every industry has its own vocabulary. LinkedIn influencer marketing is no different. This glossary covers the terms you will see inside anchors, in campaign reports, and in general conversations about creator-led marketing on LinkedIn. Terms are grouped by topic so you can find what you need quickly. If you are brand new, start with Campaign Basics.

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Campaign basics

A campaign is the top-level container for a brand’s influencer activity. One campaign can include multiple creators, each posting on a specific date with their own brief and deliverable. On anchors, a campaign is created once and runs end-to-end inside the platform — from creator selection through to performance reporting.A campaign is different from a collaboration. A campaign is the overall initiative. A collaboration is the individual relationship between the brand and a single creator within that campaign.
A collaboration is one brand-creator pairing inside a campaign. If a campaign includes eight creators, it contains eight collaborations. Each collaboration has its own brief, draft, approval, live date, and performance data.On anchors, collaborations are tracked separately so brands can evaluate each creator individually rather than only looking at aggregate campaign numbers.
The brief is the instruction document sent to each creator before they write their post. It tells the creator what the brand wants to communicate, what tone to use, what to include or avoid, and what the call-to-action should be.On anchors, the brief is generated automatically based on the product details and campaign goal entered by the brand. Brands can edit it before it is sent to the creator.
The objective a brand sets for the campaign. Common goals on anchors include awareness, traffic, engagement, product launch, and audience growth. The goal influences which creators are recommended and which metrics are prioritised in the performance report.
The date a creator is expected to publish their post on LinkedIn. On anchors, each creator can have a different live date within the same campaign. The brand sets the date range and assigns individual live dates at the deliverables step.
The post content a creator submits for review before it goes live. On anchors, every creator submits a draft through the platform. The brand reviews it, gives feedback, requests revisions, or approves it. Nothing goes live until the brand approves.

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Creator terms

Used interchangeably on anchors. A creator is a LinkedIn user who produces original content and has an engaged professional audience. anchors uses “creator” in most platform contexts. Both terms refer to the same person.
A classification of creators based on their follower count. Tiers on anchors are Nano, Micro, Mid-tier, Macro, and Macro+. Each tier has a typical follower range, pricing band, and audience behaviour pattern.See the Creator Tiers guide for a full breakdown of what each tier delivers and when to use each.
A creator who has connected their LinkedIn account to anchors and gone through identity and data verification. Verified creators have real audience data synced directly from LinkedIn — not estimated or scraped. This is the foundation of accurate targeting on anchors.
The topics a creator regularly posts about. On anchors, creators are tagged with content categories such as Sales, Marketing, Tech, Startups, HR, Finance, or Career Development. Brands use content categories as one of the filters during the influencer criteria step.
The number of paid brand campaigns a creator has completed on anchors. This number is visible on every creator card. Brands use it to assess whether a creator has experience with brand-led content or is working with a brand for the first time.
A LinkedIn recognition given to creators who consistently produce high-quality content in a specific topic area. On anchors, Top Voice status is visible as a filter and as a badge on creator profiles. It signals sustained content credibility in a niche.

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Audience terms

A measure of how closely a creator’s actual audience matches the brand’s target customer profile. Audience fit is not about follower count — it is about whether the people following the creator are the same people the brand wants to reach.On anchors, audience fit is scored based on overlap between the creator’s audience demographics (role, seniority, industry, location) and the brand’s ICP settings for the campaign. See the full Audience Fit guide for how this is calculated.
The total number of unique LinkedIn members who saw a creator’s post. Reached audience reflects visibility — how many people the content was shown to, regardless of whether they interacted with it. Useful for awareness campaigns.
The subset of the reached audience who took an action — liked, commented, or reposted. Engaged audience reflects response quality. It is typically much smaller than reached audience but more meaningful for performance campaigns.
A description of the type of professional a brand most wants to reach. On anchors, the ICP is defined through the influencer criteria settings — job roles, industries, seniority levels, and locations. The platform uses the ICP to match creators whose audiences best reflect those characteristics.See the ICP for Influencer Marketing guide for how to define this effectively.
The breakdown of a creator’s followers by job role, industry, seniority, and location. On anchors, audience demographics come directly from LinkedIn data synced through verified creator accounts. This data is used during creator matching and is visible in campaign reports.

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Performance metrics

The percentage of a creator’s audience that actively engages with their content. On LinkedIn, engagement rate is calculated as total engagements (likes, comments, reposts) divided by total followers, expressed as a percentage.See LinkedIn Engagement Rate Benchmarks for what counts as a strong ER by creator tier.
The total number of times a post was displayed on LinkedIn feeds, including multiple views by the same person. Impressions are a raw display count. Reach counts unique viewers only. A single person seeing a post three times adds three impressions but one to reach.
The number of unique LinkedIn members who saw a post at least once. Reach is the more meaningful visibility metric for campaign planning because it reflects actual audience exposure rather than display frequency.
The cost to reach 1,000 people through a creator’s post. CPM is a standard efficiency metric used to compare creators of different sizes and price points. On anchors, CPM is calculated per creator and visible during the creator selection step so brands can compare value before committing.
The average number of likes or comments a creator’s posts receive. Both are visible on creator cards and in detailed insights. Average comments is often more useful than average likes — it indicates whether the creator’s content generates real conversation, which is a stronger signal of audience investment.
A classification of comments into positive, negative, or neutral based on tone and language. On anchors, sentiment analysis is run by AI across all comments on campaign posts. It tells brands how the audience emotionally responded to the content — something a like count never reveals.
A signal extracted from campaign comments indicating that a commenter expressed interest in buying, trying, or learning more about the product. On anchors, purchase intent is identified by the AI comment analysis layer and shown in the AI Analysis Report per creator.

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anchors-specific terms

The in-platform currency used to pay for collaborations on anchors. Credits are purchased as part of a plan or as a top-up. When a campaign runs, collaboration fees are deducted from the brand’s credit balance.Credits give brands a clear, pre-visible cost per campaign before any payment is made. The platform shows expected spend in credits before the brand confirms the campaign.
A resource used to unlock detailed influencer insights — the full audience breakdown, engagement trends, and content analysis for a specific creator. Insight tokens are separate from anchors credits. Each plan includes a set number per billing cycle.
anchors’ AI campaign builder. CLEO takes a brand’s domain name and generates a complete campaign brief, creator shortlist, and campaign setup in a few minutes. It is designed for brands that want to launch a campaign without going through the manual creation flow step by step.
A browsable archive of past brand-creator collaborations on LinkedIn that have run through anchors. Similar in concept to the LinkedIn Ads Library but for influencer posts. Brands use it to see how other companies in their category are using LinkedIn creators before designing their own campaign.
A free, no-payment campaign flow that lets brands walk through the full anchors campaign process — from creator selection to brief writing to draft review — without spending any credits or publishing anything to LinkedIn. Used for onboarding, internal demos, and getting comfortable with the platform before the first real campaign.
A request to sync updated LinkedIn data for a creator’s profile. Because LinkedIn data changes over time — follower counts shift, engagement patterns evolve — brands can request a refresh to ensure they are working with current numbers when evaluating a creator.
If you come across a term in the platform that is not listed here, use the search bar at the top of this page or reach out through the support chat inside your anchors dashboard.