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Documentation Index

Fetch the complete documentation index at: https://anchors.in/docs/llms.txt

Use this file to discover all available pages before exploring further.

This section covers the concepts behind LinkedIn influencer marketing — not how to use anchors, but the ideas you need to understand before, during, and after a campaign. Each page is structured to give you a clear answer to a specific question. Use this as your reference library. Start with any page that matches what you are trying to figure out right now.

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Definitions & reference

Glossary

Plain-language definitions for every term you will encounter — from campaign and collaboration to ICP, engagement rate, sentiment, and anchors Credits. 27 terms across five categories.

LinkedIn Creator Tiers Explained

What Nano, Micro, Mid-tier, Macro, and Macro+ mean on LinkedIn. Follower ranges, typical engagement rates, what each tier delivers, and when to use each one.

LinkedIn Engagement Rate Benchmarks

What counts as a strong engagement rate on LinkedIn by creator tier. How LinkedIn ER compares to other platforms and how anchors uses it during creator matching.

Reach vs Engagement

The difference between reach and engagement — and how to know which one your campaign should prioritise based on your goal.

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Strategy & decision making

What Is Audience Fit

Why follower count alone is misleading and how audience fit — the overlap between a creator’s audience and your ICP — is the more important number.

How AI Creator Matching Works

How anchors uses your ICP and audience data to produce a defensible creator match score — and why verified data matters more than scraped estimates.

How to Evaluate a LinkedIn Creator

A practical checklist for vetting a LinkedIn creator before a campaign. What to check, what to question, and what red flags look like.

What Is ICP and How It Applies to Influencer Campaigns

Defining your Ideal Customer Profile before a campaign and how anchors uses it to match creators and score audience fit.

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Platform comparisons

LinkedIn vs Other Platforms for B2B Influencer Marketing

How LinkedIn compares to Instagram, YouTube, and X for B2B influencer campaigns — audience quality, targeting precision, content format, and cost efficiency.
These pages cover concepts and frameworks. For step-by-step guides on running a campaign inside anchors, see the Campaigns section in the left navigation.